Promo protection
How Coupon Abuse Eats Your Margin
A promotion meant to grow sales can quietly drain profit. Here is how coupon abuse works.
CouponFence blog
Guides on promo protection
Practical, honest advice from the team behind CouponFence, written to help you do this well.
Promo protection
Spotting a Leaked Discount Code
A private code on a public deal site is a margin leak. Here is how to catch it.
Promo protection
Coupon Stacking and How to Prevent It
Combining discounts can turn a small promotion into a big loss. Here is how to prevent stacking.
Promo protection
Repeat Abuse by the Same Accounts
Some customers exploit every promotion, repeatedly. Here is how to spot and limit it.
Promo protection
Setting Discount Rules That Hold
Loose rules invite abuse. Here is how to set discount rules that actually protect you.
Promo protection
Promotions That Grow Without Leaking
A promotion should build the business, not drain it. Here is how to design ones that do.
Promo protection
The True Profit of a Promotion
Redemptions look like success. Real profit tells the truth. Here is how to see it.
Promo protection
Deal Sites and Your Codes
Deal aggregators can spread your private codes far and wide. Here is how to handle them.
Promo protection
Balancing Generosity and Protection
Too strict deters customers; too loose invites abuse. Here is how to find the balance.
Promo protection
How do you stop an influencer discount code from spreading beyond its intended audience?
Creator codes leak to coupon aggregators within hours of a campaign going live. Here is how to keep them tied to the audience you are actually paying to reach.
Promo protection
Why does a first-order discount attract so many fake new customer accounts?
Welcome offers are the most gamed discount in ecommerce because the definition of a new customer is easy to fake. Here is how the trick works and how to close it.
Promo protection
What should a store owner do when shoppers game a free shipping threshold with returns?
Add a filler item to unlock free shipping, then send it back. It is a small trick per order, and it quietly costs you shipping both ways. Here is how to handle it.
Promo protection
How much of a discount should a store claw back when a customer returns part of a promo order?
Spend-threshold codes, buy-one-get-one deals, and bundle pricing all break in interesting ways when half the order comes back. A practical guide to fair refund math.
Promo protection
How do you keep customer service goodwill codes from becoming a permanent discount channel?
The apology code is the most forgivable discount in your store, which is exactly why it gets exploited. A system for goodwill that stays goodwill.
Promo protection
When should a Shopify store use automatic discounts instead of shareable coupon codes?
A discount that needs no code cannot leak, but it also cannot be targeted or attributed. A decision framework for choosing between the two.
Promo protection
What is the best way to close the gift card and discount code loophole that resellers exploit?
Discounted gift cards spent during a later sale, refunds pushed back to cards at full value, and codes applied on top. How the double dip works and how to shut it.
Promo protection
Why does an abandoned cart discount email train shoppers to abandon carts on purpose?
Send a code every time someone walks away, and your best customers learn to walk away. How to recover carts without teaching the trick.
Promo protection
Which signals reveal self-referral abuse inside a Shopify refer-a-friend rewards program?
Refer-a-friend programs pay twice when the friend is the referrer with a new email. The signals that separate a real referral from a self-dealt one, and how to act on them.
Promo protection
What should a subscription brand do when customers cancel and resubscribe to reclaim the new subscriber discount?
A first box discount that resets every time someone signs up again quietly becomes your standing price. Here is how to spot restart churn and fix the offer without punishing genuine returning subscribers.
Promo protection
Which checkout controls actually stop bots from guessing valid discount codes without slowing real shoppers?
Automated scripts test thousands of likely coupon codes against a store until something works. The defenses that matter are boring, cheap, and almost invisible to genuine customers.